So which Super Bowl commercial was your favorite?
The Bud Light Game of Thrones? Amazon Alexa with Harrison Ford’s dog ordering food? Geico’s hump day?
Or maybe it was Jason Bateman in the Hyundai spot where the elevator stopped at floors for root canals, jury duty, vegan dinner parties, and parents giving kids “The Talk”.
Whichever you preferred, what can you take away from how the leading companies in the world tried to keep your attention? They paid over $5 million for 30 seconds of your time. When you only have 30 seconds, you better get it right. That is what we teach every day at The Headliners as we coach corporate execs from around the world. They know it is critical to have the right communications strategy in today’s headline only world. So what was the strategy that these Super Bowl sponsors and industry leaders believed was worth millions?
Humor.
Why? Because it works. Humor disarms, builds trust, and permanently plants your message in the minds of your desired audience.
The sustainable strength of humor is all about the value we place on it in our lives.
It’s what we love in our friends, why we married a spouse, or left him for someone else. Humor is the number one entertainment choice, an attribute of the greatest leaders in history and what makes videos go viral. A laugh is what lifts a head or a heart and is the best stress relief in an all too tightly wound world. And yes, it’s why we fast forward through commercials all year, but can’t wait to see those during the Super Bowl.
We naturally gravitate to humor.
This is why companies have been spending millions of dollars on humorous commercials for years. It isn’t to entertain. It’s because of the return on investment from consumers who remember the message primarily because of the way it was communicated.
Technology is now at its fastest, stress is at its highest, and attention spans are at their shortest.
Whether it is a 30 second commercial or 30 second elevator pitch, whether you are advertising to millions or addressing a handful in a conference room, you need a communications strategy to reach people today. Humor you can use in presentations, meetings and even media interviews.
At The Headliners, we provide uniquely entertaining communications training through the power of humor, music, and education. We call it Amusication. And if that started a smile, great. Our method is working. Check out www.theheadlinersinfo.com
